Frustrated WithGoogle Ads AgenciesThat Don't DeliverReal Results?
Most agencies hand your account to junior staff and deliver cookie-cutter strategies that drain your budget. Work directly with a former Googler who's managed over $1B in ad spend.
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Meet Mike Kowieski
I spent 13 years at Google helping build the campaign systems agencies use today. Since then I've managed over $1B in ad spend, from startups to Fortune 500 brands.
What I find in nearly every underperforming account isn't bad ads. It's broken signal architecture, the data foundation that tells Google's AI who to target. I'll find it in yours too.
What I usually find
Most Google Ads accounts I look at have at least one of these problems. None of them show up in a monthly report.
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Ads showing for the wrong searches
Loose match types and thin negative keyword lists let unrelated searches eat the budget. You only catch it by reading the search terms report every week.
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Conversion tracking that counts the wrong things
Page views logged as leads, tags firing twice, job seekers filling out the contact form. Google's bidding learns from all of it.
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Campaigns split too thin
Smart bidding needs volume. Spread across a dozen small campaigns, it never gets enough data, and you pay while it guesses.
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The same budget for everything
The campaigns that work run out of money by noon, while the ones that don't spend all day.
How the call works
- Fill out the form, then pick a time on the next page. I'll email you the same link in case you'd rather book later.
- We get on a call. I'll ask about your goals and what you've already tried.
- Afterwards I do a deep dive on your account on my own and follow up with what I find. If ongoing management makes sense, I'll tell you what it costs. If it doesn't, I'll say so.
Frequently asked questions
What does it cost?
Nothing. It's a conversation, not a pitch.
We already have an agency. Is this still worth it?
Most people I talk to do. The call is about what you want from the account and where it's falling short. If I think I can do better, I'll show you after I've looked at it.
Do you need access to our account first?
No. If it looks like a fit, I'll ask for read-only access afterwards so I can dig in.